Clifford Nass, Director of the Revs Program at Stanford, Director CHIMe Lab and Thomas M. Storke Professor at Stanford University
Clifford Nass is the Director of the Revs Program at Stanford and is the Thomas M. Storke Professor at Stanford University, with appointments in communication; computer science; education; law; sicence, technology, and society; sociology, and symbolic systems. He also directs the Communication between Humans and Interactive Media (CHIMe) Lab and is the co-Director of the CARS (Center for Automotive Research at Stanford) Program at Stanford. He is the author of three books (The Media Equation, Wired for Speech, and The Man Who Lied to His Laptop) and over 125 papers on the psychology of technology and experimental and statistical methodology. Within the automotive arena, Nass specializes in the psychology of automotive interfaces, multitasking, distraction, autonomous and semi-autonomous vehicles, voice interfaces, touch interfaces, eco-friendly driving, and psychophysiology of interfaces. He has consulted for over 20 automotive- and automotive-related companies.