Courses

Our fundamental belief is that the most successful people, brands and movements are built around a hero and by extension, its fans. Understanding the connection between the hero and their superfans is what we'll explore, a critical new skill if you want to build something of lasting value. You'll deconstruct what made that connection possible and then use what you learned to construct a prototype that a young up-and-coming hero can use as a roadmap.

Through a radical team-based, hands-on, multidisciplinary class, you will interview superfans to come up with the design principles... Read More

Investigating the relationship with cars through the application of research and with a generative storytelling focus will provide inspiration for designing a new automotive experience. This course will use ethnographic research, interviews, and a variety of narrative methods including verbal, non-verbal, cinema, and sound, and short collaborative projects to inform the creation of a physical prototype for a new car experience and the story around it. Restricted to co-term and graduate students. Class Size limited to 18. Teaching Team: B. Karanian. More info here.