We came, we saw, we collected data.
But, we also noticed some brilliant moments of creativity.
The Revs Program at Stanford had a week of rigorous testing in mind during August's Rolex Motorsports Pre-Reunion and Reunion at Laguna Seca. While on the track and around the paddock, however, the raw ingenuity of the sport was hard to avoid.
Those little moments of creativity aren't just passing moments in time, however. As IDEO researcher Jane Fulton Suri explored 'observations on intuitive design' in her landmark 2005 book, "Thoughtless Acts," we too find some of the... Read More