The feature of storytelling facilitates iterative project work in an evolving collaborative development and experience in the class designed to use a variety of narratives-verbal, non-verbal, cinema, and sound- to consider what people do in cars. Personal action and affect is examined through a parallel of real, non-fiction, fiction, fantasy and other narrative depictions of car behavior to in-class experiments and design challenges, with implications for car design and user interface. Stories attached to an idea or a discovery, are considered through movies, design challenges, short prototypes, and media presentations with a new web application.