The Revs Program at Stanford & the Center for Automotive Research at Stanford (CARS) host an evening with Jeff Zwart. Mr. Zwart's talk will focus on 'Telling Stories With Cars,' looking at the various innovative ways he has been able to use the automobile to dramatic effect. Zwart is an award-winning director and race car driver. IDEO Partner and Stanford d.school Professor Diego Rodriguez will moderate the discussion.

To view more of Mr. Zwart's work, click here or view one of his latest works below. To read his bio, scroll to the bottom of this page.

Event Details:

Cost: Free, but registration is required (see link below)

RSVP: Attendees → must register via this link 

Date: Thursday, November 7, 2013

Time: 6:00 PM to 7:00PM

Location / parking information: Automotive Innovation Facility (Google Maps)

 

 

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Jeff Zwart Biography

Jeff Zwart (born May 24.1955 in Long Beach California) is a commercial film director specializing in high action television commercials shot all over the world. Zwart began as a still photographer graduating from the Art Center College of Design in Pasadena California in 1979. His early work was for Road & Track Magazine, which led to advertising campaigns for automotive companies including Porsche, BMW, Mercedes Benz, and virtually every American brand. In 1989 following an American Photography Magazine cover story on Zwart’s automotive photography work, he was given the opportunity to direct television commercials and he joined Jon Kamen and Frank Scherma to eventually form @radical.media a company that he still directs with. His commercial client list now includes Porsche, Cadillac, BMW, Ford, PlayStation, Firestone and most recently Forza/ Xbox among others. Jeff Zwart both directs and is his own cameraman with a philosophy of “full immersion” camera perspective in his work. He works globally and has shot in over 30 countries in his career on international advertising campaigns, content and TV series work.

Racing career

Jeff Zwart started road racing in Formula Fords in the mid 1980s on the west coast of the United States and then followed an interest in rallying. In 1989 and1990 Zwart drove in the US Pro Rally Championship eventually winning the Open Class National Championship in that year driving a Mazda. In 1994 Zwart entered the Pikes Peak International Hill Climb with a Porsche and won the Open Class Championship that year. This success led to a number of programs with Porsche at the Hill Climb that have resulted in 7 different class championships over a period of 14 years driving 10 different Porsches highlighted by winning the Time Attack Class in 2010 with a new record driving a Porsche GT3 Cup. Zwart’s competition has not been limited to Pikes Peak; it also includes a number of appearances in the Baja 1000 with a class win in 2004. Other long distance events include the running of the Panama – Alaska rally in 1997 with a second overall result and a program with Porsche Cars North America leading a 3 car team in the Transyberia Rally from Moscow to Ulaanbaatar Mongolia in 2007.

Home life

Zwart currently makes his home in Southern California but balances his time in Colorado and Northern California. He enjoys Mountain Biking and Canoeing and still photographs his world extensively. He has published three automotive related photography art books on his favorite subjects of Porsche and Racing.

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